Cathay turns Sham Shui Po children’s artwork into NFT

Cathay has become the latest brand in Hong Kong to roll out NFTs to support NGOs and disadvantaged people, inviting over 50 children living in Sham Shui Po to represent the neighborhood. The project started with a collaboration with child support center The Hub Hong Kong and Articoin is an innovative Green NFT platform that combines art and technology to promote Articoin.

A painting competition themed “My House in Sham Shui Po” was launched as part of the initiative, inviting more than 50 children and teenagers aged 6 to 18 at The Hub Hong Kong to join. Participants described their stories in Sham Shui Po, a district which is one of the poorest districts in Hong Kong, with a high poverty rate of 26.5% and more than 109,000 households living in poverty, according to Hong Kong government statistics.

The five best pieces from the children’s group and the teenagers’ group were selected and awarded respectively. Their works were minted at 5,000 NFT and sold on Cathay’s buying platform Cathay, as well as Articoin’s Green NFT Proof of Capacity (PoC) platform.

NFTs are not similar to their counterparts that are available for trade on the secondary market, “My Home in Sham Shui Po” NFTs will serve as exclusive collectibles. Shoppers can shop with Asia Miles, cash or a combination of both on Cathay’s shopping platform. In addition, direct purchase on Articoin’s platform by credit card and debit card is also available.

Andy Wong, Managing Director of Corporate Affairs at Cathay, said: “Through these NFTs, we hope to offer an innovative new way for people to support the incredible charity work being done to help vulnerable people in our community. We are delighted to partner with The Hub Hong Kong and Articoin to share these wonderful creations, which showcase both the creativity of our younger generation and the beauty of our hometown, in a sustainable and responsible way. »

The company added that Articoin is backed by the more energy-efficient PoC mechanism, reducing carbon emissions to a large extent.

Josephine Leung, Executive Director of The Hub Hong Kong, said: “Since the outbreak of COVID-19 two years ago, funding, staff and operations for charities around the world have suffered significant reductions due to social distancing and the resulting drop in donor income. of global economic depression during the pandemic. The emergence of blockchain and NFTs offers a new perspective and possibility for our charitable work.”

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