MvVO ART Exhibition to Feature Vermeer-Inspired “Beaded Girls” by Dutch Photographer Caroline Sikkenk

Exhibition Caroline Sikkenk “Girls with pearls”

Caroline Sikkenk, Woman with a pearl necklace, 2019

Caroline Sikkenk, Woman with the scale, 2021

Introducing the feature to be displayed May 15-21, 2022 as part of the AD ART SHOW 2022 at Westfield World Trade Center inside the Oculus, May 1-31, 2022

NEW YORK, NEW YORK, UNITED STATES OF AMERICA, May 12, 2022 / — MvVO ART/AD ART SHOW 2022 will feature selections from an extraordinary series of photographs by Dutch photographer Caroline Sikkenk. The photos will be displayed on monumental digital advertising screens from May 15 to May 21, 2022, in a special exhibition as part of the largest AD ART SHOW, and on the MvVO ART Artsy gallery page. Caroline Sikkenk’s participation in AD ART SHOW is supported by the American Friends of the Mauritshuis and the Mauritshuis The Hague, home to Vermeer’s masterpiece, and now celebrating 200 years since it first opened its doors to art lovers.

“Our pearl girl is as enchanting as it is relevant. It inspires people all over the world and Caroline Sikkenk’s explorations of ‘Girls with Pearls’ bring another layer of universality to this much-loved Vermeer painting,” Martine Gosselink, General Manager of the Mauritshuis.

Freelance professional photographer working in advertising for many brands, NGOs (including Unicef), arts organizations and fashion, Caroline Sikkenk was inspired by Vermeer’s iconic “Girl with a Pearl Earring” to create a series of portraits featuring girls and boys. with pearls. No longer a girl, she is of all genders, ages and races, all photographed in poses and golden light reminiscent of the original masterpiece, revealing the essence of Vermeer’s beautiful girl in every figure.

“In the mirror of Vermeer’s eye, everyone equally becomes this magnificent individual captured in an intimate moment,” Caroline Sikkenk said.

MvVO ART/AD ART SHOW, now in its 5th year, celebrates art (paintings, sculptures, works on paper, photography, etc.) created by talented artists working in advertising, commercial design and related fields. The artwork is displayed on digital screens during May at the Westfield World Trade Center inside the iconic Oculus in New York City, a shopping and dining destination, transit hub in midtown Manhattan .

“We are delighted with Caroline’s exceptional work! Its timely message of inclusion and diversity, and its beautiful photos will delight art lovers,” Maria van Vlodrop, CEO and Founder of MvVO ART and creator of AD ART SHOW.

The feature film “The Girls with Pearls” can be seen for 20 seconds, every 16 minutes, 24 hours a day, 7 days a week, from May 15 to May 21, 2022, at the West Concourse, between Brookfield Place and the Oculus in the underpass of the World Trade Center on 4 monumental screens. This feature film alternates with the collective program which includes “Girls with pearls”.

For more information about MvVO and AD ART SHOW
For more information on Caroline Sikkenk “Girl with Pearl project”
For more information on Caroline Sikkenk,
For more information about the Mauritshuis and its 200th anniversary
For more information on the AFMh, see

About Mauritshuis:
The Mauritshuis is located in the center of The Hague, the historical and political heart of the Netherlands. A small, world-class museum with a formidable collection of Dutch and Flemish paintings from the 17th century; the golden age of this type of art. In the Mauritshuis, you’ll discover iconic masterpieces, such as Johannes Vermeer’s Girl with a Pearl Earring and Rembrandt’s Anatomy Lesson by Dr. Nicolaes Tulp, which attract hundreds of thousands of visitors from around the world every year. whole in the museum. .

About the American Friends of the Mauritshuis:
The American Friends of the Mauritshuis was founded in 1982 to strengthen the links between the Mauritshuis and its American public. They support the work of the Mauritshuis in the broadest possible sense and educate the American public about the Mauritshuis and its collection.

About MvVOART:
MvVO ART, creator of AD ART SHOW (The Art of Advertising Artists) is an innovative New York-based art company dedicated to creating new opportunities for artists, art lovers and brands to discover each other and form powerful partnerships. MvVO ART Founder and CEO Maria van Vlodrop is on Adweek’s Creative 100 list as a top 10 cultural creator during the pandemic and beyond.

Maria van Vlodrop:

About Westfield Network:
Launched in 2017, The Westfield Network is the largest out-of-home digital media network in the United States that offers real-time capture of consumer engagement and demographics. It provides meaningful analytics to optimize ad content, making it more relevant and engaging for customers near a screen at all times. To date, more than 400 brands from major retail, luxury, entertainment and telecommunications sectors have advertised on the network.

Norah Lawlor
Lawlor Media Group, Inc. for MvVO ART
write to us here
Visit us on social media:

Comments are closed.