Online Art Exhibition ‘You’ll Be Swell! You’ll be awesome!’ from NYC’s Helicline Gallery features themes from theater and the performing arts

In addition to running, for more than 20 years, Keith Sherman and Associates — a public relations and marketing communications firm with its roots on Broadway — the company’s founder and namesake is also an avid art collector. In 2008, Sherman and his partner Roy Goldberg, a doctor and equally passionate collector for three decades, established Helicline Fine Artsspecialized in 20andAmerican and European modernist paintings, sculptures and works on paper of the last century, in the styles of social realism, mural studies, industrial landscapes, regionalism, abstraction, etc.

True to its mission of connecting people to art, Helicline takes its name from the curved ramp that connected the Trylon and Perisphere structures at the 1939 New York World’s Fair – two monumental sculptures and entertainment venues the size huge buildings. The theme of the gallery‘s current digital exhibition also establishes a connection between Sherman’s two areas of expertise. You will be Swell! You will be awesome! performance art presents three dozen works representing theatre, film, dance, music and circus arts.

Leon Bibel (1912-1995), The Audience, 52½ x 41¼ inches, oil on canvas, c. 1963.

“Although I have operated Helicline Fine Art since 2008, my life’s work has been and continues to be running a Times Square communications company. From day one of my working life, I have worked in entertainment, mostly theater, selling two hours of magic in a dark room. Some of these performers were friends and even clients. Their work means a lot to me, and I believe it will resonate deeply with those who love entertainment and the arts. These works are fine art,” Sherman said.

Freddy Whittop (1911-2001), Hello Dolly! Costume drawing, 20 x 13¼ inches, mixed media on paper, 1964.

The featured works, created between the 1920s and 1970s, include paintings, costume and set designs, illustrations, photographs, and sculptures from iconic Broadway shows, movies, dance, and more. They include: Hello Dolly!, Cat on a hot tin roof, my lovely lady, Cabaret, The king & me, Cabaret, On the city, goodbye birdie, Day and nightand The defiant; portraits of Josephine Baker and Carmen Miranda; and works depicting dancers, film sets, performers, playwrights, audiences, backstage, and Times Square.

Jean Chassaing (French, 1905-1938), Joséphine Baker, Study for poster, gouache on paper, 21 x 15 inches, c. 1931.

Artists represented include internationally renowned modernists and iconic Tony Award-winning designers such as Boris Aaronson, Leon Bibel, Cecil Beaton, Jean Chassaing, David Fredenthal, William Gropper, Al Hirschfeld, Roddy McDowall, Paul Meltsner, Jo Mielziner , Hugo Scheiber, Oliver Smith, Miles White, Freddy Whittop, Richard Whorf and Louis Wolchonok.

Oliver Smith (1918-1994), On the Town, Third Act Curtain, 13¾ x 20½ inches, gouache and watercolor on paper, 1944.

You will be Swell! You will be awesome! is online until Wednesday, August 31, 2022, on the Helicline Fine Art website, artsy.netand The gallery, located in a private space in Midtown Manhattan, is also open by appointment. To schedule an in-person visit, call (212) 204-8833 or email The art on the site represents only a small fraction of Helicline’s available works.

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